VELDURO TAKES the Global Stage at Eurobike 2025

Written By Dan Wallace

Eurobike 2025 was massive for Velduro! This is the show where bike industry legends are made, and here was Velduro representing New Zealand with our DJI-powered carbon machines. But what happened next blew us away completely. "Our stand was described as one of the busiest in the show, and our bikes were described as highlights of the show," the team reported back. That wasn't marketing speak either – the response was genuine and immediate. When videos of our bikes being ridden on trails in the Redwoods in Rotorua and around New Zealand played at the stand, people stopped and watched. The Kiwi story resonated in ways we hadn't expected, and suddenly everyone wanted to know about these bikes from down under that were doing things differently.

What made this special wasn't just the bikes, though they certainly grabbed attention. It was everything behind them – all the content created by Kiwi riders and creators, the trails that don't lie, the approach that puts performance before profit margins. As Dan Wallace explained to the NZ Herald, "All images and videos were produced by Kiwi riders and content creators, putting a spotlight on the talent New Zealand has in the industry."

The global cycling industry saw authentic New Zealand innovation and responded. We've got Giant International now assembling our frames, giving us the ability to scale properly. Pre-orders for the Velduro Rogue for Kiwis open mid-July, with New Zealand customers getting first option before we go worldwide. The DJI Avinox system we're using is the most sought-after motor in the industry, with limited global allocation because demand is through the roof. But that's exactly why we partnered with them – to bring world-class tech to riders who want serious performance without the premium markup.

ClICK the links below to CHECK out Velduro’s coverage at Eurobike 2025

Dan Wallace
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